The goal of the campaign is to increase awareness of our SMB product across Australia.

I worked with the SMB Product Marketing Manager to develop the concept of the video. Once we finalised the idea, I created the storyboard and shot list, and we filmed everything in one day in Auckland.

The campaign was further supported by creative ads, social posts, and PR content, and achieved impressive results, with over 3.7 million impressions and a reach of more than 955,000 unique individuals.